This guide takes you from installing NPC Conversion Advisor on your Shopify store to your first measured fix. It takes a few minutes, and you don't need to edit theme code. Short answers to common questions are in the FAQ.
1. Install the app and pick a plan
Install the app from its Shopify App Store page. Shopify shows you what the app can read and asks you to approve it. The access is read only: store reports, products, shipping settings and order totals.
Then choose a plan. Plans go by how many orders your store gets in a month, and every plan starts with a 14-day free trial. Shopify handles the billing.
2. Read your numbers
When the app opens, it reads your last 30 days and shows:
- Orders, sales and conversion, with a chart of sessions and orders per day.
- Your store flow, step by step: sessions, add to cart, reached checkout, order. The step where more shoppers leave than at the average store is marked.
- Phones next to computers, and each traffic source, by conversion.
No setup is needed for this part. The numbers come from your own Shopify reports.
3. Go through today's fixes
Under the numbers you get the fixes worth making now, each with the numbers behind it and an estimated lift. The lift is an estimate based on your own figures, not a promise.
There are two kinds of fix:
- One click, with undo. The app can switch this one on for you. It is one of the four storefront blocks in step 4.
- A step for you. Something only you can do, such as fixing a product that shoppers can't buy. Press Done once you have made it, or Not for me to put it aside.
4. Turn on a storefront block
The app comes with four blocks for your storefront:
- Free shipping bar: shows shoppers how far they are from free shipping.
- Sticky buy bar: keeps the buy button on screen on product pages.
- Delivery estimate: tells shoppers when the order should arrive.
- Shipping note: states the shipping cost up front.
To turn one on, press the button on its fix card in the app. The first time, also open the theme editor from the button the app shows you: it opens with the block already switched on under App embeds, and one press of Save is all it needs. After that the block shows on your store.
To take a block off, press Undo on the card or Turn off in the blocks list. Your theme files are not edited at any point.
5. See what a fix did
Every fix you turn on or mark as done is listed in the app. Fourteen days later the app compares your conversion in the 14 days before with the 14 days after, so you can see what the change did on your own store.
6. Set up the daily email
Every morning at 7:00, in your shop's time, the app emails you a report: what changed and what to do next. Under Email settings you can:
- add other addresses, one per line, so your team gets it too;
- leave the box empty to send it to the shop owner's address;
- untick Send the daily report to stop it.
Every email also carries a link that stops it for that address.
7. Scan again any time
Changed something and want a fresh read? Press Scan my store now. The app reads your store again and emails you the report within a minute.
Need help?
Write to support@npcoding.com and tell us your store address. What the app reads and keeps is set out in the privacy policy.