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Startups industry

From idea to funded product: engineering for startups

Startup Kit specifications, investor-ready prototypes and MVPs built to scale — from a team that has founded startups and raised funds itself.

Start a projectSee startups work

(01) The landscape

Founding a startup today requires precise planning and clear deliverables — especially when raising investment. Investors aren't satisfied with words; they want to see a product and a credible plan.

We support founders from the first specification to a scalable product: flexible development, systems that grow with you and a focus on the few features that prove your value. Our clients include AI, influencer-marketing, sales-intelligence and entertainment startups operating in North America and beyond.

A small startup team working together on a laptop

(02)Challenges

What makes startups technology hard.

  • 01

    Limited runway

    Every sprint has to move the product — and the pitch — forward.

  • 02

    Investors want proof

    A specification, prototype and architecture plan make the vision tangible.

  • 03

    Scaling surprises

    Shortcuts taken for the MVP can become expensive rewrites at the first growth spurt.

  • 04

    Hiring takes time

    Building an in-house team from scratch slows down the most critical months.

(03)What we build

Solutions for startups businesses.

  • Startup Kit

    Specification, architecture plan, sketches, marketing plan, investor deck and working sessions.

  • MVP development

    A lean first release on foundations you won't have to throw away.

  • Dedicated engineering team

    Experienced engineers who can typically start within a week, backed by our code review and QA, while you build your own team.

  • Growth engineering

    Analytics, performance and scalability work as traction arrives.

Related servicesMVP & Product EngineeringProduct Design & UI/UXSoftware & App DevelopmentOutsourced AI Team

(04)How we deliver

Development, UX, QA and operations for startups.

The same four capabilities on every project, applied to the realities of this sector.

  1. Development

    MVPs built quickly with AI-assisted engineering, on an architecture that won't need a rewrite at the first growth spurt.

  2. UI/UX

    Prototypes for users and investors, then interfaces that make your core value obvious in the first session.

  3. QA

    Testing the journeys that prove your value, such as sign-up, onboarding and payment, on every release.

  4. Operations

    Lean pipelines, monitoring and cost visibility from day one, so scaling doesn't start with a fire.

How we build with AI

Choose how AI is used while we build.

Choose Claude Code and Codex for AI-accelerated delivery, or a private AI environment if your product is built on restricted data.

(05)Our work

Startups projects we've shipped.

Full portfolio
Startell — project mock-up on desktop and mobile screensCase study

Startell· Startups· Web application

Startell: a web app that automates influencer campaigns — from finding creators to verifying their audiences

A web application for an ad-tech company that connects brands with opinion leaders, analyzes influencers' followers for authenticity, and runs influencer campaigns with full automation.

  • Matches companies with relevant influencers and opinion leaders
  • Analyzes influencers' followers, including authenticity checks
  • Runs influencer campaigns with full, precise automation
Read the Startell case study
Socalytix — project mock-up on desktop and mobile screens

SocalytixCorporate website · Startups

Socalytix

A new bilingual company website for Socalytix, whose proprietary system scans social networks to help businesses sell more to their existing customers.

Roadsense — project mock-up on desktop and mobile screens

RoadsenseCorporate website · Startups

Roadsense

A website for a startup working on security in public spaces, whose sensors predict the behaviour of objects and generate recommendations for government institutions.

LegBreaker — project mock-up on desktop and mobile screens

LegBreakerMobile app · Startups

LegBreaker

An iOS app for actors in the US — mainly Los Angeles and New York — that scans leading audition sites, shows only relevant auditions, and tracks applications, results and contacts.

(06)FAQ

Startups software: your questions.

Can you help us prepare for fundraising?

Yes. Our Startup Kit includes a professional specification, architecture plan, visual sketches, a marketing plan and a designed investor presentation — the materials investors expect to see.

How fast can we get an MVP?

It depends on scope, but we focus the first release on the smallest feature set that proves your value, and demo working software every sprint so you can show progress early.

Do you work with non-technical founders?

Often. We translate your vision into a clear specification and product plan, and explain technical trade-offs in plain language.

(07)Insights

Further reading.

Next step

Building for startups? Let's talk.

Tell us what you're building or improving. We'll come back with practical next steps across engineering, UX, QA and operations, and an honest estimate.

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