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Fashion industry

Technology for fashion brands and retailers

From online stores and shopping apps to password-protected wholesale portals, we help fashion brands sell to consumers and retailers from one connected platform.

(01) The landscape

In fashion, staying ahead takes more than great style — it takes smart technology. Collections change quickly, customers expect a seamless experience on every device, and wholesale buyers need their own pricing, minimums and ordering flow.

We build the platforms that connect those worlds: conversion-focused stores, native shopping apps, private wholesale catalogs and the integrations behind them — so your team spends less time on admin and more time on product.

Clothing on racks in a boutique window

(02)Challenges

What makes fashion technology hard.

  • 01

    Consumers expect omnichannel

    Shoppers move between Instagram, your site and your app — and expect the same experience everywhere.

  • 02

    Wholesale is complex

    Carton quantities, prices with and without tax, per-unit breakdowns and minimum orders don't fit a retail checkout.

  • 03

    Collections move fast

    New drops, promotions and seasonal changes need to go live without a developer every time.

  • 04

    Loyalty is hard-won

    Retaining customers means clubs, exclusive products and personalised promotions.

(03)What we build

Solutions for fashion businesses.

  • Conversion-focused eCommerce

    Fast, mobile-first stores with clear sizing, rich imagery and a friction-free checkout.

  • iOS & Android shopping apps

    Native apps that bring your brand to customers' home screens.

  • B2B wholesale portals

    Password-protected catalogs with carton pricing, tax display options and minimum-order rules.

  • Members clubs & promotions

    Exclusive products and promotions for loyal customers, managed without code.

(04)How we deliver

Development, UX, QA and operations for fashion.

The same four capabilities on every project, applied to the realities of this sector.

  1. Development

    AI-assisted development of storefronts, shopping apps and wholesale portals, with the product, pricing and stock integrations behind them.

  2. UI/UX

    Product discovery, size and fit information and checkout flows designed for mobile shoppers, plus bulk ordering that suits wholesale buyers.

  3. QA

    Testing promotions, member pricing, carton and minimum-order rules, payment failures and returns before each collection goes live.

  4. Operations

    Monitoring checkout errors and integration jobs, with releases planned around drops and seasonal sales.

How we build with AI

Choose how AI is used while we build.

Storefront and portal work can be delivered with Claude Code and Codex, or in a private AI environment if partner or customer data must stay on infrastructure you control.

(05)Our work

Fashion projects we've shipped.

Gato — project mock-up on desktop and mobile screensCase study

Gato· Fashion· eCommerce

Gato: one fashion brand, three storefronts — web, mobile apps and a private wholesale portal

An online store, two native shopping apps and a password-protected wholesale catalog for a contemporary fashion brand that sells to both consumers and trade buyers.

  • Online store for the brand's consumer collection
  • Two native shopping apps — one for iPhone, one for Android
  • Password-protected wholesale catalog with carton pricing, prices with and without VAT and per-unit breakdowns
Read the Gato case study
Popopen Canada — home page of the online store

Popopen CanadaeCommerce · Fashion

Popopen Canada

An online store for Popopen, a women's activewear brand selling across Canada — built on Shopify, with collections, new arrivals, best sellers and gift cards.

Anat Kashi — project mock-up on desktop and mobile screens

Anat KashieCommerce · Fashion

Anat Kashi

An online jewellery store for Anat Kashi, third generation in the diamond industry — selling gold jewellery set with diamonds and gemstones, a renewing collection and custom-designed pieces.

(06)FAQ

Fashion software: your questions.

Can one platform serve both retail and wholesale customers?

Yes. We've built a retail store, two mobile apps and a separate password-protected wholesale catalog for the same fashion brand, sharing products while giving wholesale buyers their own pricing and rules.

Do you build custom jewellery and made-to-order flows?

Yes. For example, we built an eCommerce site for a third-generation diamond jeweller that sells a renewing collection and lets customers order custom-designed pieces.

Can our team manage products and promotions themselves?

Absolutely. Every store we deliver includes an admin experience for products, collections and promotions, plus training for your team.

(07)Insights

Further reading.

Next step

Building for fashion? Let's talk.

Tell us what you're building or improving. We'll come back with practical next steps across engineering, UX, QA and operations, and an honest estimate.