Short answers about NPC Conversion Advisor, our app for Shopify stores. For a step-by-step setup, see the getting started guide.
The basics
What does the app do?
It reads your store's last 30 days, from sessions and carts to checkouts and orders, and marks the step where shoppers drop out. Then it lists the fixes worth making, each with the numbers behind it and an estimated lift. Some fixes it can switch on for you in one click.
Who is it for?
Store owners who get traffic and want more of it to end in an order, without hiring an analyst or reading reports every day.
Do I need a developer?
No. The storefront blocks are turned on from the app and saved once in the theme editor. Nothing in your theme code is edited.
Which themes does it work with?
The numbers and the fixes list don't depend on your theme at all. The storefront blocks are app embeds that you switch on in the theme editor, so no theme file has to be changed for them.
Your numbers
Where do the numbers come from?
From your own Shopify reports: sessions, sessions with an add to cart, sessions that reached checkout and completed orders, split by device and by traffic source, plus your order totals for the same 30 days.
How is the weak step found?
The app compares each step of your flow with the average store and marks the step where more shoppers leave than expected. It also compares phones with computers, and each traffic source, by conversion.
How is the estimated lift worked out?
From your own numbers in the last 30 days. It is an estimate that helps you decide what to do first. It is not a promise of a result.
Why did I get no fixes today?
When nothing stands out in your numbers, the app says so and shows nothing to do. Check back the next day, or press Scan my store now after you change something.
Fixes and storefront blocks
What can the app switch on for me?
Four storefront blocks: a free shipping bar, a sticky buy bar, a delivery estimate and a shipping note. The shipping blocks take their amounts from your store's own shipping rates.
What is "a step for you"?
A fix only you can make, such as a product that is on your store but can't be bought. Open it, fix the stock or the price, then press Done. Press Not for me to put a fix aside.
I turned a block on and I don't see it on my store. Why?
The block also has to be on in your theme, once. Press Open the theme editor on the card: it opens with the block already on under App embeds. Press Save, and the block shows.
How do I undo a fix?
Press Undo on the fix card, or Turn off in the blocks list. The block comes off your store.
How do I know a fix worked?
Fourteen days after you turn a fix on or mark it done, the app compares your conversion in the 14 days before with the 14 days after and shows both.
Does the app change my products, prices or theme code?
No. Its access to your store is read only. The blocks are app embeds that you can switch off at any time, and your theme files stay as they are.
The daily email
When does the email arrive, and who gets it?
Every morning at 7:00, in your shop's time. By default it goes to the shop owner's address. Under Email settings you can add other addresses, one per line.
How do I stop the email?
Untick Send the daily report under Email settings, or use the link at the bottom of any email to stop it for that address.
Privacy and data
What does the app read?
Totals from your store's reports, your order count and order totals, your active products with their prices and availability, your shipping zones and rates, and your store's currency, time zone and country.
Does it read my customers' details?
No. It does not read who bought, addresses, emails, phone numbers or what was in an order. The full list is in the privacy policy.
What happens when I uninstall?
The app's access to your store is deleted right away, and the rest of your store's data is deleted when Shopify asks for it 48 hours later. The storefront blocks come off your store together with the app.
Plans and billing
How much does it cost?
Plans go by how many orders your store gets in a month. The current prices are on the app's Shopify App Store page. Paying for a year costs the same as 10 months.
Is there a free trial?
Yes. Every plan starts with a 14-day free trial.
How am I billed?
Through Shopify, on your regular Shopify bill. We never see your card details.
Which plan do I need?
The app looks at your orders in the last 30 days and tells you which plan fits.
Support
How do I get help?
Write to support@npcoding.com and tell us your store address. We answer by email.